A whole and sole purpose of copywriting in advertising and marketing. By writing a copy or a sales copy, a manufacturer or service provider tries to create brand awareness. The copywriter writes the copy in a way that he/she tries to persuade the person to take the action, to buy the service or the product. So basically, copywriting is a process of writing persuasive content at the same time promoting brand awareness.
The copywriting can be done for various platforms such as print, image, outdoor advertising, or digital marketing platforms.
The copywriting is also done for spoken words, such as a script for advertising videos and commercials. Every text that is written for persuading the customer is known as a copy. Copywriting is almost everywhere. Even when you open your mailbox and click on the emails, the text is also called a copy. Other than the commercial copy, various copywriting agencies also provide services for public interest advertisements. Such as government schemes or social messages e.g. recent covid precautions broadcasted by the government.
A copy is the backbone of any advertisement. It represents the brand in front of the target audience. In a way, the words in the copy communicate with the viewer or the reader informing about your brand. May it be a video, a text on print or an image with some text, the content in the copy plays an important role.
It is very necessary to hire a professional copywriter as he/she can perfectly capture the points of marketing and how to creatively use them for perfect advertisement. Following are some major benefits of using copywriting services.
Copywriting is not just about jotting down the words to show people about your business. Good copywriting adds to the value of your business and creates a longer impact on the target audience. Perfect copywriting slowly drives target customers into confirmed customers. All this can be achieved through creative copywriting.
Though copywriting and content writing are overlapping, both serve different purposes.
What includes copywriting-
What needs content Writing-
To conclude the difference, copywriting is short and creative writing. Content writing is more theoretical and research-based.
Though it looks simpler, copywriting is a creative task and needs brainstorming to reach the super level of the creative copy. The steps involve-
Copywriting helps your brand connect with the audience. It is more than just advertising and promotion. It should be engaging and the readers should actually feel your service or the product through the words. Copy has a strong power of retention for the consumer.
Every content that is directly marketing the product/service is considered as copy. Following are the things that should be considered while writing a copy-
Copywriting is not about the speed it is about the quality. Also, it is about the length of the copy that is needed. Of course, when a copywriter has to write for a website, he has to consider the number of webpages and the word count. Similarly when he/she has to consider the copy type. Is it humor, is it just commercial or needs some social touch. Other than just jotting down the copy, a copywriter has to invest a lot of time in brainstorming.
The research, client meetings, first draft, final draft and proofreading everything takes time. So, there is no fix and final answer to this question. The time required for the copywriting varies from project to project. A small project such as leaflet copy may take shorter time than writing a copy for 10 website pages. A creative work such as copywriting, cannot be done in a time frame of work. A human cannot think creatively when under pressure.
So other than just the type of the project, the time required to complete the project also depends on how experienced the copywriter is. The professional writer knows all the niches and loopholes. He/she knows which style of writing is best suited for which industry type. So even if the copywriting task is long enough for 10 web pages, the experienced writer may take the shorter time than the fresher.
Acquiring the status of one of the best media translation agencies, PEC translation services is also an ISO-certified translation services company. May it be a text document, a video, a podcast, or multimedia content, PEC has a group of experts working with us providing high-quality services.
Copywriting is one of the main services that PEC provides. Copywriting is a creative process and it needs detailing and brainstorming.With our copywriting services we promise to provide unique copies that will persuade the reader to be a buyer.
Copywriting is treated with the utmost seriousness and professional care at PEC translations.
A professional copywriting service can give you the desired results. When you reach out to the professional copywriter they will research your target audience and will give you the copy that suits your target market the best. They have gained expertise in copywriting by providing the service for years.
Yes, we work with all types of industries. We have experience in providing services for small, medium, and large scale industries.
We provide copywriting services for all B2B and B2C services. Our expert copywriters understand the needs of every business and every customer. Considering the requirements of the clients, PEC believes in adhering to the information provided by the clients and providing the best copy which will serve the purpose.
Blog writing falls under content writing and not under copywriting. However, our copywriters also are expert content writers who can write creative blogs that will boost your business visibility. The great blogs can help your businesses in the following ways-
Communication is the key when you wish to build your business. Communicating your business most effectively can create a positive impact on your target audience. Copywriting services at PEC are known for providing quality content that will give you better roIe.
PEC translation services are known for prompt customer service. We start working on your project as soon as we receive all the details from the clients. We believe in providing on-time deliveries with high quality of the copy.
In most cases, the paying party owns the copy that the copywriter creates. However, if the company makes a contract with partial ownership of the content, the payer has to give it too.
Copywriting is creative work. The charges of the copywriting depend on the length of the copy. The charges are based on the per word count. It varies from agency to agency. Sometimes it also depends on the language. If copywriting is required in international languages. The charges can be high.